WordPress is highly SEO friendly platform with CMS since it has in built features that supports the SEO functions right from the beginning and after the development as far as back-end process is concern. We can install SEO plugins and configure according to our needs and taste to enter the Meta tags. Same the way you can define categories directly through backend without going to do any coding at all.
In part, 1 we have seen that WordPress is highly professional and SEO friendly platform for various kinds of websites and web application developments where CMS is must. We also have seen that if we use privacy settings and URL structures smartly we can get good results in return. Now, I would like to discuss the important part of SEO and that is define category of the content. If you have defined the category of your content in Meta or in other code you have greater chances to go up in ranking for those niches or categories since search engines like that ways. However, in other websites we can’t go to coding each time we post to define our category but in WordPress development we have direct access of this attributes and we access them through post menu where you can hover over the category and select the quick edit where you can rename your category easily. Therefore, if you are posting on guest blog website and forget to define your category in the Writing panels you can use this renaming technique easily. Another issue in SEO is Meta tags like title, description, or keyword for the content page or post. It is practically impossible to write Meta tags on each post publication in HTML or in source code so we need to take help of the extension facilities of the WordPress and should install the SEO plug-ins whichever suitable to our needs and taste like Ultimate SEO, Yost and plenty of others. I hope you know how to install plugins in WordPress so install anyone and configure them in setting panel. To do that you have to go to admin page and enable configure the plugin setting. Once finished you will have custom fields to add Meta tags and support for the Google analytics. Now, enter your page title, which should be irresistible and under 70 characters so bots can’t truncate additional characters in SERP. After title, you need to write Meta description that can force visitors to click on your links for conversion and you can add up to 160 characters long descriptions with your golden keywords incorporated. Finally, you have chance to define your key phrases or keywords, or tags in Keywords column. However, Google ignore this keyword field in crawling but other bots count them seriously if you have included those tags in your content. Conclusion
WordPress is highly SEO friendly platform with CMS since it has in built features that supports the SEO functions right from the beginning and after the development as far as back-end process is concern. We can install SEO plugins and configure according to our needs and taste to enter the Meta tags. Same the way you can define categories directly through backend without going to do any coding at all.
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Summary Content Management System is a blessing to the web community. Since pioneer CMS solutions are providing great opportunity to work a designer and content provider simultaneously, in order to serve fresh content within fraction of time, without losing the look and feel of the websites for different purposes. Introduction Once upon a time, content management was the responsibility of the web developers themselves. There were no other separate content management system exists on the web development arena. With invention of CSS and some boosting by XML, a full-fledged CMS came into existence and today it becomes the billion $ industry in web development community. _ Today many enterprises are spending almost $300,000 on Vignette or Interwoven like enterprise special content management systems. Some big businesses are losing $43,000 per server processor particularly for Microsoft’s CMS. Whereas some medium range of businesses are happily purchasing Manila like $1,000 packages for their CMS requirements. At the end of spectrum Zope like CMS costing nothing to the small businesses, but do some decent for them. _ Today we can’t live without reading the blog on the web and almost 70% blogs are the direct products of WordPress CMS website development services rendered by some freelancer and some big web development companies. Students and educationists are enjoying the fruits of Drupal CMS development everywhere. Most of the medium to big e-commerce stores are enjoying the fantastic user experiences in Magento CMS web development. _ Thus, we are densely surround with the various sorts of CMS on the web in our day-to-day lives. Now, if you take a different look at the CMS at the web developers’ point of view, you may find that CMS is just doing many good things to the web developer community. The first miracle it creates is separation of content from the view or design so designers can work side by side to the content developers, i.e. non-programming professionals. _ Since most of the CMS solutions have template based system where a graphic designer and a programmer have to create and supply template or theme to the server after the approval by proper authority. At other hand, a content developer or provider has to add appropriate content approved by appropriate authority in form of texts, audios, or videos to the server. Here server assembles both and server to the end users who made requests for the web pages. _ In short, with CMS based website programming you can serve your visitors instantly updated content and as frequently as you want to present fresh content to the scrappy visitors and hungry bots. Therefore, with CMS development we all components of the web are happy to get whatever we want like fresh content, good profit, and tons of prospects. About Author
Shoaib Marfatiya is a wordsmith with a knack in technical content writing and SEO content writing.There are plenty of content on his credit like articles, blogs, press release, etc. and all with written at SEO point of view and keeping readers in mind. Summary For SEO friendly Magento development, you should prepare Magento theme such a way that it should have other JavaScript and CSS in an external file and should have minimum numbers of files in the template so you can improve the performance. You can take help of cache in the improvement of performance by enabling it. Introduction We usually are tempting to go on default themes available in the market and sometime for the somewhat customized themes. At SEO point of view, these default themes are not doing good job for the usage of proper headings from SEO perspectives and leave plenty of painful work to do for the enhancement for the Magento developers. _ There is a handy solution of this problem and it is the usage of blank Magento SEO theme or any specially prepared Magento theme that is highly SEO friendly at all point of view. Therefore, let’s what should be included in the default SEO theme. When we think about the headings in Magento theme we should know that, our store logo should be in H1 on the home page and on the rest of pages it should not more than H3. _ In a good practice, the title of content must be in the H1 with the category name on category page and with the product name of the product page so bots and visitors can access them easily via navigation or SERP. If we tend to use our golden keywords in the heading, that is great for the SEO health. Another important thing for headings is their judicious usage. It is better we avoid usage of head tags in the side column or simply put emphasis on the keywords in the textual content. _ If you want to draw attention of bots to your keyword, you must take help of strong tags instead of headings. In short, you one Magento page should have only one H1 tag and hardly more than two H2 tags for the heading of the paragraph titles or making sections in the texts. You can use H3 tag more often, but should restrict up to the meaningful usage in the sub-headings only not everywhere, you put sub-sub-headings. _ For sake of best coding practices, you should keep all JavaScript and CSS in the external files, not in the template file because if you don’t keep your template file clean your visitor will cache those scripting on the first load, which is not desirable for the good performance. Same the way, search engines are not heading toward the scripting and prefer to download most of the time. _ Thus, enabling the caching feature and keeping your Magento store on a good host where server should configure with MySQL and PHP opcode cache to improve the performance of Magento dramatically. Another fact is that the more numbers of template files the more frequent browser has to establish new connection with server in order to load those file one-by-one so it is good you keep minimum number of files in your Magento template. About Author
Shoaib Marfatiya is a wordsmith with a knack in technical content writing and SEO content writing.There are plenty of content on his credit like articles, blogs, press release, etc. and all with written at SEO point of view and keeping readers in mind. Summary We know WordPress in nothing inherited to be SEO friendly from the PHP so we can’t say WordPress is SEO friendly, rather we can say that SEO plugins and add-ons makes it SEO friendly. Therefore, setting SEO plugins appropriately makes it meaningful in the eyes of bots and humans like setting “non-indexing” during development phase and after allow bots to index site is useful for bots while customize URL make sense for both, humans and bots. Introduction We are living in a world of misconceptions that WordPress is SEO friendly, but in reality WordPress is not SEO friendly out-of-box, the WordPress plugins that make it SEO friendly and let you rank high. _ If you don’t believe me run WordPress website without adding any SEO related plugin and see the source code and check the quality of HTML is generates. There would be lot of disappointments at first glance. _ By the way, WordPress is, basically, a blogging platform or framework and now evolves as the perfect website development opensource due to its infinite plugins and add-ons that empowers it to accomplish any damn task related to modern web requirements. Therefore, in this series I would emphasis on the usage of plugins and their proper settings as well as many modern SEO requirements that need to pay attentions during WordPress programming. _ Very first thing is search engine settings during the installation. Yes, you need to discourage search engines to indexing your website during the WordPress development process because it will affect the performance and ranking if you are presenting any half-backed product in the market on the web. The most vital aspect of this setting is that you need to remember it unchecks just before a moment of unveiling your completed website on the web on the last date of your production. If you miss that your client will affected badly in search engine ranking until any SEO consultant draw her attention towards your this mistake. You can set it open through settings à Reading _ Now in your browser, be it testing or live you will have top most thing is the URL of the website and this also contribute in the success of the website at customer front as well as search engines front. Your URL must be easy to remember, read, and write in sense of customer acquisitions. At the point of view of bots, the default URLs, which are consisting numbers and signs that bots never like so avoid them to ranking instead, bots look at the URLs with keywords and in meaningful as well as some relevant to the purposes of the website itself. _ You can set custom URL through selecting Custom Structure radio button and adding your custom URL texts in the text box. Of course, don’t be silly here by being longer in URL. Just keep it short-and-sweet for both humans and bots. _ I hope, we will discuss more points in the next part of this series.
Summary Google has updated its analytics so far and made advanced in compare to other free analytics of such kinds. There are many useful and contemporary features in Universal Analytics and excluding referrals feature is one of them. If you don’t have included analytics tracking code on your all pages you need to exclude the self-referrals of your own website. Universal Analytics can help you a lot in this regard. Introduction In previous part, we have explore some more setting features included in the universal analytics like session timeout, campaign timeout and addition of search engines other than Google. _ Now, in this part, I shall proceed further and will start from a good feature call “excluding referrals”. We all are aware that our each page or website is not ranking always high in the organic search so getting leads from search engines alone is not sufficient in most of the cases. Therefore, we SEO guys or e-commerce website owners or E-commerce web designers always try to get links as well as a big chunk of traffic from other off-page activities including content posting, forum and blog commenting and participations in other web activities related to their niches. _ Thus, we can conclude that including the referral data is crucial for our business and off-page campaign so we can exactly know that which activities and websites are sending traffics to our e-commerce website or business. Unfortunately, some of the e-commerce web developers or webmasters are not including Google analytics code in all the pages and sometime restricted upto either home page or their most economical landing pages. _ This mistake reflects in the Google analytics and when any visitor comes from the pages, (which are devoid of tracking code) to the pages, which have Google analytics tracking code is included; they are obviously treat as referrals. _ In such cases, Google analytics shows the pages of your own website as the referrals. Thus, we need to avoid such embarrassments in analytics if we are not able to solve them on-site anyhow. Fortunately, Google universal analytics has this setting to exclude referrals, particularly from your own website pages. This way e-commerce website designer can see actual referrals in their analytics reports and save yourself from wrong data or manipulations. _About Author
Shoaib Marfatiya is a wordsmith with a knack in technical content writing and SEO content writing.There are plenty of content on his credit like articles, blogs, press release, etc. and all with written at SEO point of view and keeping readers in mind. _ Summary Choosing an appropriate store name is key function to get success in the competitive market. Same the way selecting and placing golden keywords that can draw attentions of visitors as well as bots easily is an art for your Magento e-commerce storefront development. Introduction In previous part, we have carried some discussions on the general and SEO configurations. Now, in this part we will see the power of various headings and their settings in right manner. _ Modern Magento developers have at least some fundamental knowledge of SEO and behaviors of various search engines by-and-large. Therefore, they know the importance of keywords and their placements. If you have carried out good keyword research and sort out some golden keywords for your Magento store now it is time to place them in their proper places. _ The store name is the first place where we can place our most important keyword that precisely describes the sole aim of our e-commerce business and its category. After store name, you have other opportunities in form of page titles in which you can place your targeted keywords in relevant manner. It is fact that we all readers start reading from the first word of the sentence/title so if you place your keyword early you have greater chance to get full attentions of the readers as well as bots because all bots scan source code on the same basics. _ Thus, if your keyword is placed near the headings (h1 to h6…) in text paragraphs you are likely ranking higher, that’s why we put stress on the prominence of the keyword in the content. In order to make such changes in heading you need to go to Configuration à Design à HTML Head where you can place your excellent and descriptive title. _ If you have selected good store name/title and want to put it in the categories and products pages as suffix, you can do so by placing that in “Title Suffix” text field. Now you might have question that why we leave “Title Prefix” field empty. As I have stated earlier the visitors and bots both notice early keywords in your titles or texts so if you place your store name just before each product or category page your golden keyword for that product or category page will be pushed back and your inner pages won’t get good ranking. Therefore, it is better you leave that empty forever. _ In most of Magento development project, we keep Default Description and Default Keywords fields empty in our production environment because we want to prevent indexing of half backed pages of our store in SERP. Moreover, we put Default Robots tags to NOINDEX, NOFOLLOW for further indexing by bots. If accidently we forget to change them when product is ready to launch our clients will get lost their ranking until someone draws their attentions towards such fatal mistakes. Therefore, it is mandatory for all Magento programmers to double check the Meta data/information before handover the final product to the clients or uploading on live server. _About Author
Shoaib Marfatiya is a wordsmith with a knack in technical content writing and SEO content writing.There are plenty of content on his credit like articles, blogs, press release, etc. and all with written at SEO point of view and keeping readers in mind. _ _ In part one, we have seen that how we remove the name of store from the URL of a product through Magento admin panel using configuration. Now we will think about the main topic the heading of your store. When you open a brick-and-mortar store you write a sign board on the front of the shop and give your store a meaningful or some easy to remember or some related words to your products or your mission of the business, a name. This name of your shop becomes the permanent identity of your store and everybody in your city knows your store through it, not your own name. _ Therefore, creating a meaningful and memorable heading of your store is essential step for good SEO process in your Magento development project. Here we have to remember the usage of keyword in the heading. If you use your golden keyword in the head title, it will easy for a bot to crawl your website. As a seasoned SEO developer, you should know that the prominence of your keyword is important so place them at the beginning of the title so bot and visitor both can read and scan that easily. Of course, don’t place your golden keyword at the end because you have to leave that suffix area for the store name. _ Moreover, you need to leave default description and default keywords empty during your Magento development process so bot can’t crawl them anymore. Later on you can place your custom and default Meta data using Configuration>Design>HTML Head … path where you can place good descriptive and keyword rich title for your website. If your web page doesn’t have custom title then this default title will be used instead. _ Now, you should head towards the categories and products pages to optimize them effectively in order to get good visibility in SERP and alluring readers to click on your link in SERPs through attractive and enchanting descriptions through Meta descriptions. Like WordPress, our Magento store is also a kind of CMS and has all SEO plugins or attributes to get good visibility of the page. _ Here you need to write Meta titles, Meta descriptions, and Meta keywords for the products and categories pages in custom ways. For URL, you need to disable the “use categories pat for product URL’s” placing “No” value in the field so your URLs will short and sweet with your targeted golden keywords. In URL re-write you should eliminate stop words like “the”, “and”, etc. Moreover, it is better you set this only for the all store views so your multi-language stores become language independent. _ Conclusion :- E-commerce store SEO is bit different than that of general websites and Magento is quite different from other e-commerce solutions so learning some basic SEO techniques to accomplish technical optimization is necessary for all Magento web developers. _About Author :-
Shoaib Marfatiya is a wordsmith with a knack in technical content writing and SEO content writing.There are plenty of content on his credit like articles, blogs, press release, etc. and all with written at SEO point of view and keeping readers in mind. _ _ In first post, we have got some intro of universal analytics as a recent gift to the webmaster to dive deeper in web analytics without spending bucks on the proprietary and paid web analytics software. We have got some information about its new features and new ways to help the modern webmasters. Session time-out is one of them. _ Now, in this post for E-commorce development, we will see the campaign timeouts as its name suggests it is about the Google Ad users who are creating campaign in Ad Words and would prefer to see the results in analytics. The technologies used in this feature are Ad Words auto-tagging as well as campaign UTM parameter. With these technologies, we can keep track of visitors who are coming through campaign. Generally, these data is available for six month when you start a campaign. _ Since many campaigns last longer while most for shorter you can set the session timeout duration minimum for one day while maximum for two years. _ The next best thing in this universal analytics is that you can see the details of your organic search traffic with the name of default or customized search engine. However, Google analytics has a big list of default search engines you can add or remove the search engines as per your custom requirements. If you don’t want to mess up with any code you can do that directly tracking the search terms using this feature. Here you don’t need much info or coding just mention the Domain Name Contains and Query Parameter. Moreover, you can also specify the Search Engine Name and Path Contains. Once info is filled click create button and your work is finish in E-commerce web designing. _ Many times we get plenty of visitors from the particular unknown or non-listed search engines and it is mentioned as referral traffic though that in not. In such situations, the best way is to add that search engine in your search engine list in Google universal analytics and you can do it easily. Go to Admin and navigate to the property in your intended analytic account then click the Tracking Info where you will find organic search sources. You can click that and add your search engine through Add Search Engine option. Conclusion :- Google universal analytics is great for tracking users and it has some good features that can facilitate your campaign as well as tracking traffic from other search engines without much hassles. _About Author :-
Shoaib Marfatiya is a wordsmith with a knack in technical content writing and SEO content writing.There are plenty of content on his credit like articles, blogs, press release, etc. and all with written at SEO point of view and keeping readers in mind. _ We are quickly ascending the ladder of web evolution and our internet is getting deeper penetrations than were before. Numbers of web users have increased many folds in recent years so more numbers of business are running online than were before. These are hanging fruits on the trees of the internet that tempting many malicious web developers to rob the assets without sweating. Therefore, we are witnessing the rise of hackers, attackers, phishers, and bad intended people or web developers for last few years. _ As far as web development languages are concern there is no language exists that can prevent insecure code. The only ways for developers to leverage the capacities of the language and its features to help a good intended developer and discourage the bad intended one. Today PHP is the most used web application development language so we try to focus on it much. There are various types of attaches are possible for on the web, but some are find commonly like “Remote code execution” where an attacker target a vulnerable server and infuse the system level code in our application and try to retrieve any desired information within or through our website or web application. _ This kind of vulnerability leads to total system compromise including server so your server should have compatible hardware as well as software components to give fight against such malicious attacks. Another effective prevention method is standard and proper coding and coding practices, which only can help a web developer to prevent and cure from such attacks in real time. If you are an active web developer, you may have good reading and research habits so you can get the hints of such possible attacks on the web and based on the experiences of other developers, you can know the ways out or put preventative code in your web programming. _ Most of the seasoned PHP programmers or HTML5 programmers have habit to take a quick review of the source file during their development processes so they can immediately pick the coding weakness and can correct them. In case of PHP programming there are possibilities of two types of vulnerabilities: _ The first comes from the exploitation of register_globals PHP setting. Usually at present, this setting is coming with default-Off in php.ini, but previously it was default-On. Basically, this setting is controlling “superglobal” variables in PHP scripting therefore, if this setting is On that can allows a user to initialize many previously uninitialized variables remotely and can include the unwanted files from an attackers. This leads to simple to intricate but effective attacks from the malicious users. Conclusion :-
With the increasing participation of businesses on the web, we are creating many low hanging fruits for the attackers through our bad coding practices and unawareness about the security features of the language. _ In previous parts, we understood the technologies we use in native mobile apps and web apps for mobile platforms. Today we will have some discussion on the differences between mobile website and mobile app as well as we will cover some more topics. _ We already know that mobile compatible website is quite different from that of desktop of big devices in many sense, mostly due to screen size and processing power differences along with other hardware components. We design mobile website to consume content on tiny screen with lots of hardware limitations. However, techniques and technologies are remain same for the development of iPad compatible website development and iPad web app development, but the targets are altogether different in both cases. _ In mobile website we are mainly concentrate on the surfing experiences and performance of the website on tiny devices. Whereas in case of iPad web app programming our main focus would be give native mobile app like experiences. Here we target the most of features of the iPad to involve in our iPad web app development including hardware and iOS so user can’t identify the differences between web app and native app. _ In due course, we eliminate the browser layout and use full screen mode of the browser. In iPad website we have to use media query to identify the properties of the devices while in case of web app we don’t need that at all and we heavily rely on the latest functionality of HTML 5, CSS 3 and WebKit to explore the all features of iPad in our iPad web app programming. _ In iPad website development our intentions to give consistent experiences across the devices whereas in case of iPad web app we highly customized the UIs according to the nature of web apps and its categories, content, etc. Thus, device centric user interface customization is find in greater degree in iPad web app designing. __Conclusion :-
At iPad web app developer point of view iPad website development and iPad web app development has greater difference in approaches and technologies we use. In case of website, we target the content consumption on iPad whereas in web app we want to explore the features of iPad to simulate native like experiences. |
iPhone Application Development
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